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首页 ::  Magento开发 ::  Magento安装设置 ::  magenta产品(Products)
 
magenta产品(Products)

  作者: Magento   |   2010-06-29     阅读次数:1714     关键字:Magento完整模板,Magento插件


Before you begin to create the products that you will be offering in your webstore, let’s take a moment to explore the different product types that Magento offers, and what these differences mean. In Magento, there are three product types that you can create: Simple, Configurable, and Grouped. Let’s begin with Simple, because this is the foundation for both Configurable and Grouped Products. A Simple product is basically what its name indicates. It is the simplest type of product to sell on your website; one individual product, where the attributes are determined by the store owner. It will have system attributes (as all products require), and can have simple attributes as well. One example of a Simple Product would be a suit jacket. It is presented on your website as a standalone item, and as the store owner, you define that it is black, with three buttons on the front. When your customers arrive at the page for this product, they can see what the color and button count are in the product information section, their only option is whether or not to buy this item.
A Configurable product, however, offers much more customer interaction. Let’s stick with the example of the suit jacket, because, as a Simple Product, is the foundation for a Configurable Product. In addition to this one suit jacket, you start to carry slightly different versions of the same jacket: a navy blue version, as well as one with four buttons on the front (in black and navy). You create three new Simple Products (navy/three buttons, black/four buttons, and navy/four buttons), and if you only use the Simple Product feature, you would have four product pages, one for each combination of color and buttons. Using Configurable Products, however, you can combine all four pages into one, so that your customer is guaranteed find the exact suit jacket they desire, while simultaneously making navigating your site as easy as possible. Once you have created the four Simple suit jackets, you can create a Configurable suit jacket, and associated all four simple products to it. You will not set the color or button count of the Configurable Product when you create it, but rather, your customer will set this when they purchase it. It is a Configurable Product because your customers get to configure the attributes themselves. So, you can choose not to display any of the four Simple Products on you site, but rather only display the one Configurable Product. When your customers arrive at this page, instead of seeing the attributes listed in the product information section, they will see a drop-down for color (with options for black or navy) and a drop-down for button count (with options for three or four). The combination of attributes they choose determine which of the four Simple Products they are actually purchasing. The attributes point to the Simple Product, so that Magento knows which Simple Product to place in the order. The Configurable Product is therefore not a product at all, but rather a feature used to display multiple Simple Products on one product page.
In this sense, a Grouped Product is very similar to a Configurable Product. It is also only a feature used to display multiple Simple Products on one product page. However, it displays them in a different fashion. Let’s again stick with the example of the suit jacket. Forget about the three new versions that you began to carry, and let’s go back to the classic black with three buttons design. Along with this suit jacket, you also sell matching slacks and vest, the venerable three-piece suit. Using Simple Products alone, you would have three separate pages, one for each piece. But you feel that these should be sold together, because they are part of a set. This can be easily accomplished using Grouped Products. Simply create a Grouped Product – maybe you want to call it Three-Piece Suit – and associate all three Simple Products to it. On your website, the page for this Grouped Product will list all three Simple Products, each with its own quantity field. This way, your customers are alerted of the presence of the set, and even encouraged to buy the pieces together, however they still have the option to buy the pieces individually (you can actually force them to buy all three pieces together, but we will get into that later on).
Setting up configuration and Attributes
Now that you are ready to start creating products, make sure that you have everything that you need set up. There is one configuration feature that needs addressed. If you haven’t already done so, navigate to System > Configuration and select the Catalog tab. In the Product Options box, select your Default Tax Class. By default Magento comes with one option for this drop-down: Taxable Goods. If you will be selling products on your site which will need to be taxed, select this option. The Tax Class for all new products will automatically be set to Taxable Goods, which will save you the time of having to manually change this option for each new product. You can learn more about setting up the Tax Rates and Tax Rules that apply to the Taxable Goods Tax Class, as well as creating new Tax Classes in Chapter 4: Get Ready for Selling.
In addition to this configuration setting, make sure that you have created Attributes and Attribute Sets, which you can apply to your new products. You cannot change a product’s Attribute Set once the product has been created (although you can add Attributes to the Attribute Set and thereby add them to the product), so make sure that you have the correct Attribute Set set up for your product before creating your product. For more information about Attributes and Attribute Sets, refer back to those sections in this chapter.
Creating a Simple Product
Navigate to Catalog > Manage Products.
In the top right corner, click Add Product.
Select an Attribute Set. Select Default if you haven’t created any attribute sets. This will determine what product data you can enter. You can refer back to the previous section for more information about managing Attribute Sets.
Select Simple Product.
Press Continue.
Enter all product information. Once you’ve set up the product, you’ll be taken to the product’s data entry page. The fields here may change depending on your Attribute Set (you may get rid of weight but add megapixels, for example). If you realize that you want to add an attribute to this product before creating it, there is short cut available. Rather than having to go to the attributes page and create an attribute, and then having to go to the Attribute Sets page and add that attribute to the Set, you can simply click Create New Attribute in the product page. This button exists in all five default Groups (tabs) and any Groups which you have created. Note: Not all tabs correspond to Groups. Groups are folders that exist in the Attribute Set. This opens a pop-up window, which is identical to the New Attribute page. When you enter the attribute information and click Save Attribute, the attribute will be created, and automatically associated to the Attribute Set for the product you are editing, into the Group in which you clicked the Create New Attribute button. You will immediately see the new attribute at the bottom of new product page. If you are managing multiple Websites or Store Views, the attribute Scope will appear next to each attribute in the new product page. This can be either [GLOBAL], [WEBSITE], or [STORE VIEW]. This refers to the level at which this attribute is shared. For example, if the attribute Color had a [WEBSITE] Scope, you would be able to set the color of a product to green in one website, and blue in another website. However, within each website, all the different Store Views would have to have the same color. The Scope can be defined for each attribute. You can refer back to the section about Attributes for more information on this configuration.
General
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Name – The product name as it will appear in the front-end
Description – The product’s description. It will display in the main section of the product page.
Short Description – Short description is specific to this design package. This description will display at the top of the product page, and in category listings in List view.
SKU – The products SKU. Magento uses SKU as a unique identifier for this product, across all stores and websites. SKU is global, meaning if you update the SKU for a product in one store, it will update in all other stores as well.
Weight – The product’s weight – usually used for shipping calculations
Set Product as New from/to Date – In these fields, enter the date range in which the product will be promoted as a new product. For more information about this promotion feature, refer to Chapter 5: Promotions, Marketing and Content Pages.
Status – Two available – Enabled, Disabled. “Enabled” displays normally in the front-end, and “Disabled” doesn’t display in the front-end.
URL key – The Search Engine Friendly URL Identifier adds a relative URL path which can be entered in place of the standard Target Path. It is Search Engine Friendly because it can use the name of the product instead of the ID#. For more information about URL Keys, refer to the section about URL Rewrites. If you leave this field blank, it will automatically generate with the name of the product upon creation of the product. If you enter a value here manually, you cannot use spaces in this field.
Visibility – You can decide whether your product will display in the page(s) of its associated category(ies), display when your customer searches for the product, both, or neither. It may be useful to “hide” certain products from your customers if they are associated to a Configurable or Grouped Product, so that the product is only visible through the Configurable or Grouped Product’s page, and not visible separately.
Allow Gift Message – If you have enabled Product Level Gift Messages in the Configuration page (for more about this, see Chapter 4: Get Ready for Selling), you can allow your customer to enter a gift message for a specific product during checkout by selecting Yes. If you select Use config, it will use the value in the Allow Product Level Gift Messages drop-down in the system configuration. This differs from Order Level Gift Messages because your customers can add a different message for each product that has this feature enable. This is useful if they create one order, but ship to multiple addresses.
Prices
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Price – The price of your item as it will display in the front-end. If you have a special or discount, this will be the original price.
Special Price – You can enter a Special Price for this product. In the front-end, this will appear underneath the original price (referred to as the Regular Price), which will be crossed out. The Special Price will display in red, and be referred to the Special Price. If you wish, you can allow customers to be alerted of new specials via RSS feeds. There is more information about RSS Feeds in Chapter 5: Promotions, Marketing, and Content Pages.
Special Price From/To Date – You can enter a date range within which the Special price will be active. This price will apply automatically when the From Date arrives and deactivate automatically when the To Date arrives. If you leave this range blank, the Special Price will apply until you remove it.
Cost – The Cost is for internal purposes and does not require a value.
Tax Class – This is the Product Tax Class to which this product will be associated. This determines which Tax Rule will be used for this product, and consequently the Tax Rate that will be charged to your customers. For more information about taxes, refer to Chapter 4: Get Ready for Selling.
Tier Price – Chapter 5 also provides more information about Tier Pricing.
Meta Information
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SEO-related Meta Information is controlled from here. Page Title, Meta Keywords and Meta Description can be entered for this product. The Page Title will display in the browser’s title bar when this product is being viewed. Meta Keywords and Description will show in the tag of the product’s HTML source.
Images
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By default, Magento requires you to designate three image types: Thumbnail, Small, and Base. These images each correspond to different locations on the front-end where they will display. When first creating a product, you will not have any custom images uploaded. Therefore, all three image types will be set to No image. This means that they will use your global Product Image Placeholders. To configure these, navigate to System > Configuration, click the Catalog tab in the left column, and upload a placeholder image for each image type. To add custom images to a product, click Browse Files and locate the desired image. Do this multiple times until you have selected all your desired images, then click Upload Files. The images will list vertically in the image page. By default, all images uploaded here will display under MORE VIEWS on the front-end. This is located under the main product image, and clicking any of the images displayed here will open a pop-up window with the ability to browse through all the images associated to the product. For each image in the admin, you can add a Label, which will display above the image in the pop-up window. You can add a Sort Order, which will determine the order in which the images are displayed in the MORE VIEWS section and the order in which they are browsed in the pop-up window. You can designate which of these images is associated to which of the three image types by selecting the radio button in the appropriate column (only one image can be the Thumbnail image, only one can be the Small image, and only one can be the Base image). The images will automatically resize to fit the dimensions of each image type. The Base image, however, works a little bit differently. This is the main image that displays prominently on the product page. It will resize to fit the image window, however, if it is larger than the window, your customers will be able to zoom in on the image, and then double-click the image so that it displays the entire image outside of the original image window at the designated zoom level. If you want and image to only associate to one of the three image types, and not display in the MORE VIEWS section, you can check the Exclude checkbox. To remove an image, check the Remove checkbox before saving the changes.
In addition to these features, Magento allows you to add your own custom watermarks to the images in your site, to hamper visitors from making unwanted copies. If you would like to add watermarks, navigate to System > Configuration, and click the Design tab in the left column. For each image type, you can upload a separate image file that will be used as the watermark, define the size of the watermark, and define the position in which it will be displayed relative to your product images.
Design
There is more about this in the Assigning Designs at the product level section below.
Inventory
Inventory settings can be configured individually per product, however there are also several very important global Inventory configuration settings. Additionally, many of the individual product settings can be set to use the default value (the global setting). Therefore, it is beneficial to discuss the product settings and global settings together. Please refer to the section about Stock Management later in this chapter for more detailed information.
Websites
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If you’re managing multiple Websites, you can select the Websites to which this product is associated by checking the checkbox next to the Websites from which you want the product to be available. Each Website will display here with all of the associated Stores and Store Views, so that you know exactly which Website you are viewing.
Categories
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This tab will display the global category tree, which a checkbox next to each category name. Selecting a checkbox will associate this product to that category, and you can select as few or as many associated categories as you wish. For the categories to display on the homepage you must make sure to add the product to a category below the root catalog. If you have not created a new category below the root catalog then do so now.
Related Products/Up-sells/Cross-Sells
Each of these tabs contains a product list, from which you can search for and select products in your store which you wish to be related, up-sells or cross-sells of the product being edited. There is more information about these three features later in this chapter.
Product Alerts
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If you have either or both product alerts enabled, this tab will appear, showing a list of all subscribers to both Price Alerts and Stock Alerts for this product. For each subscriber, both alert lists show the name, email, the date they subscribed to this alert, the time that the most recent notification was sent to them, and the number of times a notification was sent to them. For the Price Alert, this is also one additional column. For each subscriber, it shows the price that the product had at the time they they described. This includes Special Prices. There is more information on how to configure Product Alerts earlier in this chapter.
Custom Attributes
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If you have added any custom Simple Attributes, make sure to configure those as well. These can be scattered throughout the existing tabs, or you can create new tabs in which to put them. It all depends on the configuration of your Attribute Set. In this case, the suit jacket Simple Attributes are in a new tab called Jacket Attributes.
These are all of the tabs which appear when creating a new product. If you press Save And Continue Edit, you will see three new tabs appear in the left column.
Product Reviews
You’ll see a list of all reviews that have been added to this product. There is more information about managing Product Reviews in Chapter 9: User-Generated Content.
Product Tags
Shows all tags that this product has been given by users, and the number of times each tag has been used. Chapter 9 also has more information about managing product tags.
Customers Tagged Product
A breakdown of individual customers who have tagged this product – the grid shows their first and last name, email, and tag used.
When you have completed all of your edits, press Save. You have now created a Simple Product.
Creating a Configurable Product
1.By its nature, a configurable product is not useful unless there are simple products which can be associated to it. Therefore, the first step in creating a Configurable Product is to create two or more simple products, containing different attributes, that your customer will be able to configure on the front-end. Once you have created one Simple Product, use the Duplicate Product feature to create the separate products without having to enter every value several times. Once you have created and saved your first product select the Duplicate button on that product’s page. For the duplicated product, change the attribute values which you are going to allow your customers to configure. Only Simple Products will have a Duplicate button. Note: The values of unique attributes (such as SKU) will not duplicate to the duplicated product, and these will need to be entered manually. The duplicated product will be created with a Status of Disabled. If you have forgotten to create all of the Simple Products prior to creating the Configurable Product, you will have the option to create Simple Products during product creation, in the Associated Products tab (more below).
2.To create a configurable product, navigate to Catalog > Manage Products.
3.In the top right corner, click Add Product.
4.Select an Attribute Set. Select Default if you haven’t created any attribute sets. This will determine what product data you can enter. You can refer back to the previous section for more information about managing Attribute Sets.
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5.Select Configurable Product.
6.Click Continue.
7.Select Configurable Attributes.
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For an attribute to be listed here, it must be associated to the attribute set which you selected in step 4, and it must not be a System Attribute. Also, as described in the message on the page (see image above), The Scope must be Global, the Input Type must be Dropdown, and Use To Create Configurable Product must be Yes. If an attribute is selected, it will not be configurable in the admin (as opposed to Simple Products, for which all attributes are configured in the admin). Instead, a drop-down menu will appear on the front-end for this attribute, and the customer will be able to configure it. magenta-products12The options from which your customer will be able to select will depend on which Simple Products are associated to this Configurable Product (more on this below). If an attribute is not selected in this step, it will be configured in the admin just like is done for a Simple Product, and it will be fixed on the front-end. For example, if you were to select Color to be Configurable and Button Count not to be, then you could select the Button Count to be Three in the admin, and associate one Simple Product suit jacket with a Color black and one with a Color navy. On the front-end, the suit jacket Button Count will be set at three, but your customer will be able to select their preferred Color, black or navy, from the drop-down.
8.Press Continue.
9.Enter all product information. This is almost exactly the same process as entering the product information for a simple product. There are, however, three major differences.
Weight
When a customer purchases a Configurable Product, they are not actually purchasing this product, but rather one of the associated Simple Products. Therefore, there is no weight for a Configurable Product, because the weight depends on that of each Simple Product individually.
Inventory
Just like weight, the inventory options for a configurable product depend on those of the individual Simple Products. In the Inventory tab, you can set the configurable product to be In Stock or Out of Stock, but nothing more. If you select In Stock, it will display as In stock on the front-end, but each attribute will only be purchasable if the corresponding simple product is In Stock. If your customer selects an Out of Stock attribute and adds it to the cart, they will receive a message saying “This product is currently out of stock.” If you select Out of Stock, the configurable product will display as Out of Stock on the front-end, and will not be available to add the cart, regardless of the Stock Availability of each Simple Product.
Associated Products
This tab does not exist for Simple Products. At the bottom of the page will be the product list from which you can associate or disassociate Simple Products to the Configurable Product. When first navigating to the page, it will only display currently associated products. Press the Reset Filter button to display all products, associated or not, which belong to the same Attribute Set (a Simple Product must belong to the same Attribute Set as the Configurable Product in order for you to be able to associate it). Select the checkbox of all products you wish to associate. The product list displays certain pertinent information about the Simple Products. To the right of the Inventory column will be a column for each configurable attribute, which you selected in step 7. The value entered for each attribute column will be that product’s Option, which you selected when creating the Simple Product. In order for a Simple Product to display in this list, you must have selected an option for each configurable attribute.
Above the product list will display a list of all configurable attributes. Click and drag the orange arrow next to the attribute name in order to sort the attributes as they will appear on the front-end. The Attribute Name field will be prepopulated with the Label you used when creating the attribute, however it can be changed here so that it displays differently in the front-end. Below each attribute will list all the options that exist for associated products. Each time you associate a new product with a unique option, the option will add to this list. For each option, you can enter a positive or negative Price, which will add or subtract (respectively) from the price of the configurable product, as either a Fixed amount or a Percentage of the Configurable Product price.
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If you have not already created all of the Simple Products you wish to associate to this Configurable Product, you will have the option to create Simple Products in this tab. Above the list of configurable attributes is the Create Simple Associated Product section. This contains a button called Create Empty. Clicking this button will generate a pop-up window identical to the New Product page. All of the fields are empty (hence the name of the button), and you will be required to enter values for all configurable attributes (so that this Simple Product can be associated to the Configurable Product). When you click Save, Magento will create a Simple Product, associated to the same Attribute Set as the Configurable product, and Magento will automatically associate the Simple Product to the Configurable Product (you will see this update in the product list at the bottom of the Associated Products tab).
In the front-end, it will look like this:
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These are all of the options which appear when creating a new Configurable Product. If you press Save And Continue Edit, you will see two new options in the Associated Products tab (along with the three new tabs in the left column that were mentioned in the Simple Product Section). In the Create Simple Associated Product section, there is a new button called Copy From Configurable. This is similar to the Create Empty button, except that it will prepopulate many of the Simple Product fields with the corresponding fields from the Configurable Product. Many of the fields, however, either must be unique to each product, or are not applicable to the Configurable Product, and must be entered manually. These include SKU, Weight, all configurable attributes, and all Inventory information. Clicking Save will automatically associate the Simple Product to the Configurable Product just as with the Create Empty feature.
The second new option available is Quick simple product creation section. This section includes only some of the attribute fields, all of which are mandatory. In the Name and SKU fields, there is an Autogenerate checkbox. If these are selected, Magento will use the Name and SKU of the Configurable Product to create a new Name and SKU for the Simple Product. It will be in the format [Name/SKU]-[configurable attribute 1]-[configurable attribute 2] and so on. When you click Quick Create, the Simple Product will be created, with all of the attribute information not listed in this section copied from the Configurable Product, and it will automatically associate to the Configurable Product just as with the Create Empty feature.
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When you have completed all of your edits, press Save. You have now created a Configurable Product.
Creating a Grouped Product
1.Like a configurable product, a Grouped Product is not useful unless there are simple products which can be associated to it. Therefore, the first step in creating a Grouped Product is to create two or more simple products that can be purchased together as part of the group.
2.To create a Grouped Product, navigate to Catalog > Manage Products.
3.In the top right corner, click Add Product.
4.Select an Attribute Set. Select Default if you haven’t created any attribute sets. This will determine what product data you can enter. You can refer back to the previous section for more information about managing Attribute Sets.
5.Select Grouped Product.
6.Press Continue.
7.Enter all product information. This is similar to entering the product information for a Simple Product, with four major differences.
Weight
This is the same process as a Configurable Product. When a customer purchases a Grouped Product, they are not actually purchasing this product, but rather one of the associated Simple Products. Therefore, there is no weight for a Grouped Product, because the weight depends on that of each Simple Product individually.
Prices
Unlike Simple or Configurable Products, Grouped Products do not have their own prices. Despite being displayed on the same page, each Simple Product adds to the cart as a separate item. There are no prices that are applied to the items as a group. Therefore, there is no Prices tab for Grouped Products. If you want to give a discount when your customer purchases multiple products within a Grouped Product, you can set up a Shopping Cart Price Rule for this. There is more information about Shopping Cart Price Rules in Chapter 5: Promotions, Marketing and Content Pages.
Inventory
Just like Weight, the stock of the individual Simple Products determine the stock of the Grouped Product. The Stock Availability works like that of a Configurable Product. If you select In Stock, it will display as In Stock on the front-end, but each Simple Product will only be purchasable if that Simple Product is In Stock. If your customer attempts to add one or more of the Out of Stock products to their cart, they will receive a message saying “This product is currently out of stock.” If you select Out of Stock, the Grouped Product will display as Out of Stock on the front-end, and will not be available to add the cart, regardless of the Stock Availability of each Simple Product.
Associated Products
This is much simpler than associating products to a Configurable Product. Grouped Products do not need to be in the same attribute set as their associated products, so there is no attribute functionality tied in with creating Grouped Products. You can associate any product to a Grouped Product in this tab by checking it. When checked, two fields unlock: Default Qty and Position.
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Control the sort order of the items in the Position field. As with all sort orders in Magento, the product with the lowest number will have the highest position on the page. You can also enter a Default Quantity which will be a pre-populated value in the front-end quantity box.
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When you have completed all of your edits, press Save. You have now created a Grouped Product.
Related Products, Up-sells, Cross-sells
There are three types of product relations in Magento: Related Products, Up-sells and Cross-sells. Shown on a product’s page, Related Products are meant to be purchased in addition to the item the customer is viewing. They will appear in a Related Products menu at the top of the right column. Simple Products will have checkboxes, by which the customer can add them to their Shopping Cart. When they add the main product to their cart, all checked Related Products will be added as well.
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Configurable and Grouped Products will not contain this checkbox, because the user must specify the settings of these products before adding them to the cart. Also shown on a product’s page, Up-sells are items that customers would ideally buy instead of the product they’re viewing. These may be better quality, produce a higher profit-margin, be more popular, etc. They will appear in a section labeled You may also be interested in the following product(s), which displays beneath the Additional Information section. The Up-sells will display with a link to that product’s page, navigating the customer away from the product which they are currently viewing.
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Shown in the shopping cart, Cross-sells act a bit like impulse buys, such as magazines and candy at the cash register in grocery stores. Usually, they are items that a customer who is buying the product in question might enjoy. If there are multiple items in the Shopping Cart, each with their own Cross-sells, the Cross-sells will rotate each time the Shopping Cart is refreshed.
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Great For:
Moving Stock
Increasing the Sales of Accessory and High-End Items
Related Products, Up-sells, and Cross-Sells are all associated to a product in the same manner. Navigate to Catalog > Manage Products. Locate the product to which you wish to associate the Related Product/Up-Sell/Cross-sell, and click Edit. Click on the Related Products/Up-Sells/Cross-sells tab in the left column.
1.From the products grid that appears, check any products to mark as Related Products/Up-Sells/Cross-sells. Click Reset Filter to see all products.
2.Once a product has been checked, the Position field opens up. This determines the sort order of the Related Products/Up-Sells/Cross-sells in the product’s page/Shopping Cart. Note: For Cross-sells, the Position only applies if there is one item in the cart. When there are multiple items, the Cross-sells will rotate, and not adhere to the Position.
3.Click Save.
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Product Comparisons
One property of Magento attributes is the ability to make them Comparable on Front-end. If at least one attribute is in a product is Comparable on Front-end, customers will be able to add this product to their Compare Products menu. Both System and Simple Attributes can be set to Comparable. Once added to the Compare Products menu, customers will be able to view the products side by side and make an educated shopping decision. This is very powerful; if customers desire, they can compare a chair, a television, and a pair of running shoes. These types of products may not have very many attributes in common (probably only attributes such as SKU, Price, and Product Name), but that is the power of this feature: to allow your customers to customize their shopping experience. There is more information about Product Comparisons in Chapter 5: Promotions, Marketing and Content Pages.
Great For
Increasing Customer Convenience
Stores with a Variety of Products
Increasing Conversions
You can control which data shows in Product Comparisons. Each product attribute has a flag called Comparable on Front-end, which can be set to Yes or No. To choose this:
1.Navigate to Catalog > Attributes > Manage Attributes.
2.In the grid, find the attribute you want to edit. Hint: Change the last column Comparable to Yes or No to see all attributes that can appear in the product comparison chart.
3.Click the attribute to edit it.
4.Change the drop-down Comparable on Front-end to Yes or No.
5.Click Save Attribute.
Layered Navigation
A customer browsing your site needs to find the products that interest them as fast as possible. To prevent them from frustrating experience of encountering a category containing 60 products spread across multiple pages, give them the option to filter products based on their interests. With layered navigation, customers can search by any attribute that you have designated as filterable, more easily showing customers what they want and raising conversions.
Great For
Stores with a variety of products
Giving customers a more individualized experience
Increasing Conversions
The Layered Navigation menu actually consists of two parts: Category filters and Attribute filters.
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Category navigation – If a category contains child categories, the child categories will automatically display in the Layered Navigation menu. Each child category will display as a link, along with the number of products associated to that category in parentheses. Only the direct child categories will display. Child of child categories will not display.
Attribute filters – In order for the attribute filter to display in the Layered Navigation menu, a category must be an Anchor category (refer back to the section about categories). For Anchored categories, all filterable attributes will have a section in the Layered Navigation menu, with a link for each value. Clicking on any of these values will filter the results on the category page to display only those products which match the selected value (refer back to the section about attributes for more information about filterable attributes). There will be one link for each existing value. There is one exception to this, however. Price, which is a System Attribute, is by default configured to be a filterable attribute (this can, of course, be changed). Rather than having a separate link for every single price, the price filter values will display as various price ranges. Magento will automatically set the size of the ranges based on the prices of the products in that category (each range will be of equal size), and there will be a maximum of ten ranges.
Assigning Designs at the product level
You can control the look of each product page individually in from the Design tab in the product page. It is very similar to the individual design options for categories. If your product page has a design separate from the category page to which it is associated, then the product level design will supersede the category level design.
Select the design you want from the Custom Design drop-down. Magento comes with several different design options out of the box. If you leave this drop-down blank, it will automatically use the Current package name design. This can be edited by navigating to System > Configuration and clicking the Design tab. Enter the name of the design you want in the Current package name field, and this design will apply to all products for which you do not specify a different design.
With the Active From and Active To fields, you can select a time frame in which the category will automatically switch to a design, and then switch back to the blank option when the time frame ends. This is perfect for the holidays, so that you can create a holiday design for your pages, and then have your site automatically switch back to the normal design whenever you want, without having to remember to do it yourself.
The Custom Layout Update is essentially a static block, with a few differences.
Rather than HTML, the structure must be in XML format.
The Update will display on the product page, below the product information, whereas a static block will only display on a category page.
The Update will display on the page only during the dates specified in the Active date range.






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